Marketing That Respects Privacy
Built for Communities
Local Merchants. Privacy-First Customers. Trusted Influencers.
Connected by Consent. Rewarded through Value. Built for Communities.
About the Book
In a world dominated by tech giants and invasive marketing, The Empowered Customer provides a groundbreaking solution: a data cooperative. With the SnapChingIQ business model, local merchants can attract and retain customers through a 100% privacy-compliant platform—no apps, no spam. Engage nearby shoppers through consent-based messaging while gaining real-time insights and shared value from a data cooperative designed to work for you.
- Understand the Problem
Dive deep into the challenges of modern data collection and how it affects your privacy and autonomy. - Discover the Solution
Learn how a data cooperative flips the power dynamic, giving you control and value from your personal information. - Take Action
With actionable insights and real-world examples, you’ll learn how to advocate for and implement change.
What You’ll Learn
- Why privacy matters
Understand why safeguarding your data is more critical than ever in the digital age. - How to earn your share
Learn how to claim a revenue share from advertising your data—just like the tech giants do. - Ways to engage ethically
Discover how to support local businesses while maintaining transparency and fairness. - Practical steps to get started
Explore actionable strategies for joining or starting a data cooperative today.
The Empowered Customer Q&A
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What Readers Are Saying
"Wow. The Empowered Customer is a bold read. Before reading this I hadn’t really thought about how much my personal data is worth or how badly the system is stacked against regular people like you and I. Richard breaks it down really well here and offers workable solutions for transforming our relationship with businesses who want this data."
— Kimbo, Amazon Review
"This book isn’t just a critique of the status quo; it’s a blueprint for a better future."
— Liam Harrison, Tech Entrepreneur